LOTTE DEPARTMENT STORE
VIP BEAUTY ADVENT CALENDAR
Presenting the 2023 Beauty Advent Calendar, a gift made specially for Lotte Department Store’s VIP patrons. For this year, we designed a vintage “Letter House” following the theme of Tonttu’s (Lotte’s Christmas character) fantastical and whimsical world.
This advent calendar, styled as Tonttu’s nostalgically charming post office, unfurls to reveal a living tapestry of magic and characters illustrated by the vibrant strokes of Julia Sard Portabella. The fairy tale comes alive as soon as it is opened, inviting you to immerse yourself in its rich narrative and visuals, woven through 24 diverse brand products.
Client. LOTTE DEPARTMENT STORE
Year. 2023
Location. South Korea
Division Creative Director. Yumi Jung
Art Director. Miae Kim
Designer. Ran Choi, Gamin Park, Hyunseo Won
Photographer. Junghun Yeom
